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Digital Analyst - Canal Street, NY

Senior Digital Analyst - New York, NY A Major Media company in midtown NYC is looking for a Senior Digital Analyst Primary responsibilities: • Gain strong knowledge of various data sources and make suggestions to optimize reporting and operational efficiencies • Create ad-hoc reports and analyses using SQL and Excel for loosely defined business questions • Create KPI dashboards for senior management consumption • Track and analyze customer retention program performance across multiple customer segments • Work with customer retention team to develop new retention programs that will drive improvements in lifetime engagement • Collaborate with in-house and 3rd party development teams to implement tracking schema on new platforms • Track and analyze user behavior across the iHeartRadio platform • Make recommendations to Sr Management on how to improve performance and maximize KPIs • Create templates and automation tools for re-occurring reports and analysis to increase the efficiency of the department • Work closely with data warehouse engineers to ensure ongoing data integrity. Required Skills o 3+ year’s quantitative analytics experience in a digital direct-to-consumer environment. Content based and/or online analytic experience highly desired o Advanced skills in Excel, PowerPoint, and SQL are critical o Extensive hands-on interaction with web and business intelligence tools such as Omniture, Google Analytics, Localytics, Tableau and R highly desired. o Proven analytical and quantitative skills including a strong understanding of online marketing metrics, data sources, database mining, etc. o Previous experience in analyzing new customer acquisition, retention, lifetime value, and trends o Ability to create ad hoc spreadsheets and statistical graphs o Strong written and verbal communication skills with individuals at both peer and management levels. Includes the ability to communicate highly technical information in an understandable and actionable format o Ability to succeed in a fast paced, changing environment that requires the ability to “multi-task” and implement high priority initiatives o Strategic acumen coupled with a high attention to detail and the ability to audit his/her own work for accuracy and quality o An advanced degree in Computer Science, Statistics, Information Systems a big plus. Job Location NEW YORK, New York, United States


Keywords: digital analyst

Job ID:
109-88339

Location:
Canal Street, NY

Job Type:
Full Time, Career Position

Posted:
7/21/2018

Contact: john.mcgowan@advantageresourcing.com

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Digital Analyst

City, State or Zip Code: Canal Street, NY

Position Type: Full Time, Career Position

Date Posted: 7/21/2018