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Job Title:

Digital Marketing Specialist - Cambridge, MA

Job Description:

Digital Marketing Specialist 

We are currently seeking a Digital Marketing Specialist for a 6+ month contractual opportunity with our client in Cambridge, MA. 

Core Responsibilities:

  • Create, develop, and manage content for the web properties utilizing the web content management system, SDL Tridion.
  • Focus on content review and consistency in design and brand messaging when working through the content provided by the global requestors.
  • Curate the digital customer experience, to maintain a consistent tone and branding throughout the website.
  • Excellent troubleshooting skills; identifying issues with the web content management system or content to be deployed and flagging them, ensuring timely resolution.
  • Analyze and recommend content management system/process improvements and work with web development/QA team to review and implement.
  • Assist with the digital roadmap and implementation of a new website on the SDL Tridion content management platform.
  • Optimize content to target conference leads and convert registration through search engine optimization (SEO) and usability tracking.
  • Work with stakeholders to identify and prioritize upcoming website initiatives and projects.
  • Make updates to content, images, and other components of the website.
  • Review analytics and performance metrics and make recommendations for improving usability, and lead conversion.
  • Work with contracted vendor(s) and/or IT Department to resolve any issues or problems with the website.
  • Partner with the Information Technology team and outside technology vendors for new feature and page development.
  • Research and stay current on best practices on most current website trends for our industry or related industries.
  • Assist in proofreading and editing of content on website.
  • Assist Marketing team with video and other digital marketing initiatives and promotions as needed 

Skills and Experience:

  • Associates or Bachelor degree in Marketing, Communications, Public Relations, Advertising or equivalent experience required.
  • Up to three (3) years of experience managing a website with the SDL Tridion content management platform preferred.
  • Background in digital marketing.
  • Passionate, high energy, resourceful, self-starter, and multi-tasker; works well in fast paced environments.
  • Team player and able to work with cross functional work groups
  • Proficient with Web Analytics, preferably Adobe Omniture and Google Tag Manager.
  • Excellent verbal and written communication skills.
  • Working experience with Photoshop, HTML, and CSS.
  • Able to prioritize time and manage deadlines.
  • Must be flexible, adaptable, and able to work independently.
  • Strong understanding of the components of common web technology (HTML, CSS, JavaScript);

    Desired Skills:

  • Exceptional oral and written communication skills.
  • A team player, with the ability to excel in a collaborative, fast-paced environment.
  • Familiar with SEO/SEM techniques and best practices.
  • Experience with Google Analytics desired.

    Applicants must meet one of the following education and experience requirements:

  • 3-4 years of relevant work experience in a global matrixed organization
  • Bachelors degree in Marketing, Communications, English, Journalism, Computer Science, or a related field

 

Job ID:
345105

Dept ID:
10601

Location:
Cambridge, MA
United States of America

Industry:
Online / Full App

Job Type:
Temp Position
Folder Group ID
258

Posted Date:10/30/2018

Domain:arna

Apply for this Position

Job Title: Digital Marketing Specialist

Location: Cambridge, MA

Job Type: Temp Position

Reference ID: 345105

Posted Date: 10/30/2018

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